Toma de decisiones mucho más rápida y efectiva

CameroonPhone

The goals in this type of strategy have to be very clear. Today, the artificial intelligence revolution is allowing the use of tools that transform the field of digital marketing and how people interact with information; Therefore, strategic marketing can also benefit from these uses of AI . Characteristics and techniques of strategic marketing To develop an optimal strategic marketing plan, it is essential to take into account the following points: Definition of the public .


The first thing is to assess who your clients are. Company analysis . Know the mission, vision, values ​​and the product or services that your business offers. Market research . Take into account the environment and political, economic, sociocultural, techno Cameroon Phone Number List logical, ecological and legal factors. Positioning . The customer's perception of your brand allows you to differentiate yourself. Competitive strategy . Define how you can stand up to other similar businesses and competing companies. Strategic marketing, the necessary complement for operational marketing It is not advisable to confuse strategic marketing with operational marketing . Although both are based on the achievement of objectives, they maintain clear differences: Strategic marketing is focused on the long term . Operational marketing, in the short. The strategic is based on planning .



The operation, in actions. Strategic marketing is analytical . Operational marketing is practical. El estratégico sirve para detectar necesidades de los clientes. El operativo tiene que conseguir las cuotas de mercado que se han decidido anteriormente. El marketing estratégico identifica las oportunidades de mercado. El marketing estratégico alcana a los mercados ya decididos. A pesar de ser dos vertientes diferentes, está claro que ambas están muy relacionadas, ya que una es la consecuencia de la otra. Por ello, el marketing estratégico y el marketing operativo son complementarios para la consecución de resultados. strategic marketing with AI ¿Qué beneficios aportan las IA en la estrategia? El marketing estratégico puede sacar el máximo partido a la inteligencia artificial de la siguiente manera: Elaboración de mayor volumen de contenido en el menor tiempo posible. Creación de nuevas ideas y visualiación de estas ideas a través de texto, imagen o vídeo. .