Here are five more: They make it easier

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To onboard new help. That’s useful because freelancers are notoriously flaky, so you’ll probably have to hire and onboard new help from time to time. They help keep existing freelancers on track. If someone takes a vacation or doesn’t work for a while, SOPs are handy to help them get back into the swing of things. They help things get done the right way. Because you’ve documented exactly how each task should be done, things will run faster and smoother. They save you from having to answer the same questions over and over. Most new hires will have the same questions. If you can recognize what these are, you can include them in the SOPs and never again have to hear the words “How do I do this?” They help you to refine processes. More on this later.


If that sounds like a lot of work, it’s because it is. It’s a serious undertaking that takes a lot of time indian phone number and effort, so you shouldn’t try to outsource SEO in its entirety all at once. Instead, choose one facet of SEO, break it down into subtasks, then create SOPs for each one. For example, if you start with link building, then you’d break that down into tactics like claiming unlinked mentions, broken link building, and the Skyscraper Technique. You’d then break each tactic down into broad steps like prospecting, finding emails, and outreach. 1 tasks and subtasks Once you’ve done that, create SOPs for each subtask. How? Just run through each step yourself and document the process in detail. If you were creating an SOP for unlinked mention prospecting in Ahrefs, it might look like this: 2 example sop SIDENOTE. Here’s a link to the example SOP.



Whether you do this in writing or on video is up to you. Just don’t assume that people you hire know your expectations or have SEO experience. Always outline every last detail to the point of visualization. If you want to get things done faster, record videos and hire someone to convert them into written SOPs. Keep track of everything by linking to SOPs from your doc. 3 linking sops Step 2. Hire freelancers Most people try to hire one freelancer to do everything. That’s a mistake because different tasks require different skills, and it’s common for the quality of someone’s work to deteriorate if you spread them too thin. For that reason, it’s better to group tasks by skillset and hire multiple people based on that. For example, although we’ve broken down link building into different tactics, there’s a lot of similarity in their subtasks.