How do you survive MobileGeddon

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But research is not only useful for identifying the most important topics for consumers, so as to align the business with the expectations of its audience. The searches are also useful for the second phase of SEO optimization of the contents, the search for keywords , because they give an idea of ​​the language and terms with which the users themselves are more likely to search for the product or service , and those that most associate with the brand . Search for keywords Once you find the topic, you are sure that this is of interest to people, because it is what people search for online .

We then return to the search tools, to look for the best words to use when wri Consumer Mobile number Database ting content . The choice must be particularly balanced , between those that are most likely to position themselves , those that you want to emerge in relation to the product, service or brand, and those that users are most likely to search for . Write What might seem like the most banal operation, at this point becomes the most complicated. There is the topic, there are the keywords, now we need to create content of value for the user.



The contents , therefore, must be designed to speak directly to readers with spontaneity, naturalness and a tone of voice appropriate for the brand and the product. The problem, however, is also talking to the search engine at the same time , to make it understand how to index the content and who are the best users to show it to. Three completely different languages, that of the company, of the users and of the search engines, which must somehow translate into each other. This is definitely the most important element of any content , beyond the number of words or paragraphs.