Marketing price and non-price

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This book is definitely one to check out. 24. The ONE Thing The ONE Thing by Gary Keller The ONE Thing, by Gary Keller with Jay Papasan, is not a marketing book per se, but rather a book on productivity. I included it in this list because the concepts in this book have helped me a lot in figuring out what I need to prioritize on a daily basis. It can feel like a long book that basically explains.

A somewhat simple topic  find the one thing you need to do to be successful. But the details in the book make you realize that less is more. It makes you think deeper about how you spend your time and what will actually move phone number list the needle forward for your business. After reading this book, my daily task list has decreased dramatically. I highly recommend this book if you want to run.



A successful business or lead a marketing team. 25. Good to Great Good to Great by Jim Collins book cover Good to Great, by bestselling author Jim Collins, isn’t necessarily a marketing book, but it’s a great business book. In fact, it’s a business owner’s must read. I like to think that the best marketers are the ones that truly understand business strategy and entrepreneurship. The more you can think like an entrepreneur the better.