If It Aint Broke Fix It One Reason for Resisting Experimentdriven Decisions is to Not Mess With Success. However Im Sure We All Suspect Most Pages and Processes Can Be Made Better. If We Implement Datadriven Experiments Were More Likely to Spot the Winners and Losers in the First Place. What Pages Lead to the Most Sales Why What Keywords Are Leading to the Best Outcomes We Identify These Pages and We Nurture Them. Perhaps You Already Experiment in Some Areas on Your Site but What Would Happen if You Treated Most Aspects of Your Site as Controlled Experiments We Also Need to Cut Losers. If Pages Arent.
Getting Much Engagement We Need to Identify . The Panda Update Was About Levels of Engagement and Too Many Poorly Performing Pages Will Drag Your Site Down. Run With the Winners Cut the Losers and Have a Methodology in Place That Enables You to Spot Them Optimize Italy Telegram Number Data Them and Cut Them if They Arent Performing. Testing Methodology for Marketers Tests Are Based on the Same Principles Used to Conduct Scientific Experiments. The Process Involves Data Gathering Designing Experiments Running Experiments Analyzing the Results and Making Changes. . Set a Goal A Goal Should.
Be Simple I.e Increase the Signup Rate of the Newsletter. We Could Fail in This Goal Decreased Signups Succeed Increased Signups or Stay the Same. The Goal Should Also Deliver Genuine Business Value. There Can Be Often Multiple Goals. For Example Increase Email Signups and Facebook Likes or Ensure Signups Dont Decrease by More Than . However if You Can Get It Down to One Goal Youll Make Life Easier Especially When Starting Out. You Can Always Break Down Multiple Goals Into Separate Experiments. . Create a Hypothesis What Do You Suspect Will Happen as a Result of Your Test I.e. If We Strip All Other Distractions.
發表於 2024-3-12 13:34:34
