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To achieve it, she accesses websites, blogs and pages on social networks and only after doing a lot of research, she defines the path she wants to follow. Paula may be a fictitious representation of a potential student at your educational institution, but she demonstrates reality well: the profile of students has changed and the way they look for information when choosing their academic future has changed as well. This means that, to improve student recruitment, your institution must be prepared and offer the best content to answer all the questions of your audience. And to achieve this, it is essential to understand and map the marketing funnel of your educational institution, and that is precisely what we are going to teach you to do today.


What is the sales funnel of an EI like? The funnel of an USA WhatsApp Number Data educational institution is similar to the funnels of other markets , but it is more extensive. This happens because the decision process, which goes from choosing a course until enrollment becomes effective, is longer, with several stages. Once you understand this, it is possible to develop and invest in content marketing strategies that make your potential students increasingly educated and inclined to enroll.





Then let's get started: In the image, all the stages that a student must go through to enroll in an educational institution are highlighted. However, conversions from one phase to another do not always occur naturally, and there are marketing and sales strategies that can improve that process. And, for efficient student recruitment, it is necessary to integrate both funnels, as we saw in the image. What are the differences between the two funnels? The marketing funnel goes from attracting visitors and potential students to transforming them into interested and qualified contacts, who are already close to enrolling in the selection process or a course – depending on your institution.