The first step to create our buyer
How can you identify your Buyer Persona? Very simply, with our Checklist made up of 32 questions! Download it now! What are buyer personas? Why define the buyer persona? Analyzing our company's buyer persona allows us to fully understand their needs, offering a quality service. For example, if we sell bicycles and direct our marketing efforts towards a thirty-year-old who loves sports and cycling, it will be easier to offer him the two-wheeler that is best suited to him. This will not be a city bike with basket and seat, but a mountain bike capable of making him experience new emotions. Thanks to the definition of the buyer persona for our business, we will be able to create a strategy aimed at our target, which will also prove to be more effective. In this way, the consumer will not receive a generic message, aimed at everyone without distinction, but he will feel unique and will be more likely to get in touch with us. On the one hand, therefore, we will have a more qualified and loyal clientele; on the other, we will avoid spending time and resources around an audience that is unsuitable for our business.Creating the buyer persona allows us to save on those marketing activities that are not suitable for our audience. By knowing his interests and knowing which channels he deals with, we will avoid being present on inadequate means and we will be able to allocate our budget to the activities that produce more contacts and profitability. Before continuing reading, you can watch the following video dedicated to the analysis of the buyer persona: you can find it in , in the playlist Agent Email List dedicated to "". Who is your target audience?persona is to carry out an in-depth analysis aimed at identifying those consumers who are closest to our company. We can obtain information from our company's marketing and sales department, which will be able to provide us with real data from our customers' experiences. We will then have an overall overview to answer the questions: What gender is our buyer persona? In what age group can we place him? Which products are you most interested in.
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Among the customer data collected, can we identify peculiarities in common? What professions do they carry out? Are they married, single? Do they have children? In addition to answering these questions, we also thoroughly study the experience of customers who were not satisfied with the service they received in our company. Finding elements in common with these people will allow us to avoid attracting the "wrong" audience. Let's take an example to better understand this first step of the buyer persona study. Our company specializes in making tailor-made socks, customized based on the interests of our customers. We research which categories of consumers come into our store most often: they are mainly young people aged 15 to 20. But who are those who buy after seeingvisited our shop? Since these are tailor-made products, and therefore particularly expensive, they are rarely purchased by children of this age group: a 15-year-old generally does not have the money to buy our products.
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