But is everything so rosy with this artificial intelligence?
It is obvious that neural networks are expanding their sphere of influence and are actively being introduced into brand promotion strategies: speeding up processes and taking on routine, simple tasks. But for now, this is only a tool in the hands of experienced specialists, without whom achieving a high-quality result is not as easy as it seems from the outside. For example, Yandex Market sellers gave mixed reviews about the new functionality - generating selling product descriptions using a neural network. Yandex Market sellers gave mixed reviews about the new functionality Source As a result, the AI, according to users, “poured water”, used tautology, and indicated incorrect characteristics.Of course, the implementation is not always ideal, but this is now, what willEmail List happen in six months? Neural networks continue to develop: YandexGPT has already learned how to create voluminous texts in 2 seconds. Yandex Business users have access to images generated by a neural network, which means increased advertising efficiency. The capabilities of neural networks are being actively introduced into marketing, and this cannot be ignored. Test, use new technologies to generate content, images, search for creative ideas and concepts. But don't forget about a reasonable balance of human and AI Advertising The pressing issue for businesses remains attracting traffic and increasing sales. In the “era of cancellation,” alternative channels are actively developing, rolling out updates and new functionality: Yandex has launched closed testing of advertising in Telegram channels for advertisers You can monetize highly specialized channels with an audience of over 2 thousand subscribers.
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The channel owner needs to grant the Yandex bot the right to publish messages. How often to show advertising and at what time is up to the channel owner to decide. Direct's neural networks are responsible for selecting advertisements. They take into account the theme of the channel and find ads that best suit it. You can participate in closed testing by filling out an application form on the Yandex website. Yandex launched closed advertising testingSource It’s too early to talk about results, in my opinion, we can get a similar picture with YAN: low-quality channels will publish everything in a row with a minimum CPM and earn on volumes, and high-quality channels will strive to earn from posts no less than with direct advertising or advertising on stock exchange That is, the quality of advertising will vary dramatically from channel to channel. Telegram has updated its advertising account Telegram Ads now offers targeting by city, country, and even phone number.
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