Work on mistakes. How to conduct a technical analysis of the site?
Regular analysis of websites allows you to identify and eliminate problems that reduce the indicators of the user experience, negatively affect the promotion of the resource in search engines, and, ultimately, adversely affect the conversion of the site.It may seem that technical audit refers only to finding problems in the code, but this is not the case. Periodic checks include SEO-optimization, because all the parameters are closely related. In the presence of technical problems on the server side, even the flawless setting of SEO parameters will not give a result, nor will it lead to a complete disregard for the requirements of search engines with an impeccably working platform.
That is why the technical analysis of the site is a set of activities that is carried out with the help of special tools and online services. Diagnosis helps to identify all the shortcomings in order to increase the visibility of the portal for search engines and make it more convenient for users. In addition, the audit allows:
Identify flaws in the architecture and structure of the project;
Analyze the behavior of visitors to the resource;
Check the loading speed;
Find non-working links and duplicate pages.
Even if you have not changed anything in the design and code of your site, it is recommended to conduct a comprehensive diagnosis at least once a month. It is necessary to perform an audit before launching, as well as after the redesign and change the structure of the portal.
How to check the site for errors?
The resource audit traditionally begins with the analysis of technical aspects. Usually, on the basis of data obtained during the analysis, recommendations are formed, based on the degree of importance: from the most critical comments that require immediate intervention, to the advice that is desirable, but not necessarily follow. It includes several stages.
Finding Nonworking Links
Unworked links within the portal worsen the user experience: the visitor cannot use such a link to go to another page or section, which means that you get the right information. If during indexing, the croulers regularly fall on non-working links, they can exclude the entire resource from the issue, noting it as abandoned or irrelevant.
Bruded URLs appear on the site because of the banal forgetfulness on page seo service of administrators: you could move the web page or edit the content, but did not edit the link. Another reason can be errors when setting out the redirects inside the portal. You can quickly check the resource for the presence of broken links using the services:
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Check my links – browser extension for Chrome that highlights all non-working URLs on the red page.
Xenu Link Sleuth is a free program-scorer that is ideal for checking multi-page resources. Check such sites manually unrealistic, and Xenu will cope with the task in a couple of minutes.
Badlinks is an online application that generates a report with a list of broken links in a PDF file. You can scan up to 10 web pages per month for free. The cost of paid tariffs starts from 50 rubles for verification.
Analysis of structure and navigation
The purpose of this stage is to check how logical the content is on the portal, and whether it is convenient to move from the section to the section to the user.
In addition, the technical audit of the site also provides for the diagnostics of the sitemap.xml crowder. Its analysis allows you to make sure that the priorities for indexation are placed correctly, and the file itself contains correct information about the structure of the site. You can check with the help of services:
Sitemap-xml.ru - after specifying the path to the site map, the service checks the relevance of the pages specified in it and generates a report.
Mystemapgenerator – not only generates ready-made sitemaap.xml files, but also allows you to download and check existing ones.
The “Internal Links” section in Google Search Console – here you can check information about the internal link mass and pages that URLs lead to.
Audit of compliance with HTML and CSS standards
When the code of the platform is created manually, there is a high probability of errors. “Dirty” code is generated by some designers. Errors make it difficult for the user to interact with the resource and worsen the appearance of the portal. The performance may also be incorrectly operated by CSS files. Their verification is carried out using validator services.
Browser extensions HTML Validator and CSS Validator for Chrome and Firefox allow you to diagnose without using additional software: the report will be displayed directly in the browser. Check the validity of the document and show whether there are comments on the code.
W3C Markup Validation Service is a project of the World Consortium of Web Standards, which allows you to quickly find and correct coding errors, as well as check the compatibility of the platform with different browsers.
Control of mobile adaptability
The vast majority of users use mobile devices for web surfing, and it is very squeezable to lose such a part of the target audience. At this stage, it is important to make sure that all the necessary buttons and forms on the portal work and are convenient to fill, the text read, and the resource is correctly displayed on devices with any screen. Diagnosis can be performed with the help of:
Google Mobile-Friendly Test – the tool will demonstrate what the mobile version will look like, and if it finds errors, they will indicate them.
Adaptivator.ru – will show how the portal looks on the screens of different models of smartphones and tablets and will give recommendations to eliminate shortcomings.
Control of page loading speed
User time is too valuable to make them wait for the page to boot. If this process takes more than 3 seconds, the visitor will close the tab and you will lose a potential customer.
The loading speed also affects the position taken by the site in the search results. Accordingly, the higher the indicator, the better the result. Ideal are CLS up to 0.1 seconds, the LCP protocol is up to 2.5 seconds, and the metric of the first input delay is not more than 100 Ms. These parameters can be taken with:
Google PageSpeed Insights will set each rating from 0 to 100 and form a download speed report.
Sitespeed – will check a number of indicators, including the presence of compression, total loading time of the resource, the number of HTTP requests, and send a report on the results of the audit to the mail.
SEO-composing of site analysis
It is impossible to conduct a technical audit of the site, ignoring the recommendations of search engines. From their execution directly depends on the ranking of the resource, the likelihood of getting into the top of the search results, and therefore the amount of organic traffic that your site will receive.
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